Everyone and every company has a brand - think of it as what people say about you when you are not in the room. Brands evolve - sometimes over time, sometimes forced and sometimes by accident. Rohit Bhargava has been evolving his Non-Obvious brand. In this episode, he shares his strategy along with examples of playbooks you can use to be more intentional about your brand. Rohit helps inspire people to see what others miss and be more open-minded. He is the founder of the Non-Obvious Company and Ideapress Publishing.